Dog Meat Allowance in India Prompts PETA India to Erect Pro-Vegan Billboards Across Cities  

For Immediate Release:

22 June 2023


Hiraj Laljani; [email protected]  

Sanskriti Bansore; [email protected] 

Bengaluru – Following public outrage over the Kohima Bench of Gauhati High Court’s decision to allow the sale and consumption of dog meat in Nagaland, People for the Ethical Treatment of Animals (PETA) India is erecting billboards in cities starting in Bengaluru, Delhi, Guwahati, and Mumbai calling out meat-eaters’ speciesism (a bias in favour of some species over others). The billboard shows an animal with a dog’s body and a chicken’s head and asks, “If You Wouldn’t Eat a Dog, Why Eat a Chicken?”, encouraging people to go vegan. The billboard campaign aims to remind meat-eaters appalled by the court order that both dogs and chickens have the capacity to suffer and feel pain and want to live. 

The billboard is located at outside St John’s Hospital, Koramangala, near Koramangala water tank. 

A copy of the billboard campaign is available upon request.

“Dogs don’t deserve to be rounded up and trucked to their deaths so that humans can eat them – but neither do chickens, goats, pigs, or any other animals,” says PETA India Manager of Vegan Projects Dr Kiran Ahuja. “PETA India’s billboard makes the simple point that people who are disgusted by eating dogs should question why they consider it acceptable to consume one animal’s flesh but not another’s and go vegan.” 

The use of animals for food causes suffering on a massive scale. Dogs are clubbed, fish suffocate or are cut open on the decks of fishing boats, and pigs are stabbed in the chest. In the egg industry, chickens are kept in filthy cages so small they can’t spread a single wing and newborn male chicks are ground up, burned, or buried alive since they cannot lay eggs, along with other unwanted chicks. Male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk.  

In addition, eating meat and other animal-derived foods has been linked to heart disease, strokes, diabetes, cancer, and obesity, while rearing and killing animals for food has been linked to a multitude of zoonotic diseases including SARS, bird flu, swine flu, Ebola, HIV, and likely COVID-19. A United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe. 

PETA India – whose motto reads in, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.