New International Yoga Day PETA India Billboard Campaign Encourages Animal Adoption 

For Immediate Release:

20 June 2023


Atharva Deshmukh; [email protected]  

Hiraj Laljani; [email protected]  

Jaipur – For International Yoga Day (21 June), People for the Ethical Treatment of Animals (PETA) India is placing advertisements in Jaipur, Hyderabad, Chennai, Kolkata, and Lucknow, encouraging people to adopt a yoga buddy – that is, a playful dog or cat – from a local animal shelter. 

The billboard Jaipur is located above Gud Mishri bakery, Motilal Atal Road, Sindhi Camp. 

A copy of the billboard campaign is available upon request.

“Anyone who has gone into downward dog only to see their pup run onto the mat under them knows that animals brighten our lives with their antics and personalities,” says PETA India Campaigns Coordinator Atharva Deshmukh. “Why not give an animal in need a home while ensuring that the ‘namaste’ with which you start your yoga session will always be followed by a woof or a purr?” 

PETA India notes that every time someone buys a “purebred” dog from a breeder, from a pet store, or online, a dog in need roaming the streets or waiting in an animal shelter loses a chance at finding a home. Stray animals often starve or are injured, abused, or hit by vehicles. Countless other animals are left to languish in animal shelters because there aren’t enough good homes for them. That’s why PETA India advocates for adoption and urges guardians to have their animal companions sterilised so that those who have already been born have the best chance at a good home and a good life. 

PETA India – whose motto reads, in part, that “animals are not ours to abuse in any way” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.