PETA India’s Ethik Vegan Fashion Giveaway Contest

Posted on by Erika Goyal

Featured on Shark Tank India and recognised as one of the country’s top 500 direct-to-consumer brands, Ethik is India’s first premium vegan leather fashion brand for men. Founded in 2013 in Bengaluru – India’s silicon valley – and based on the principle of “Ahimsa Parmo Dharma”, Ethik is responsible for saving countless animals’ lives by being the choice of the conscious consumer. Ethik’s slogan is “Live Leather Free”, and its stylish, cruelty-free shoes, wallets, belts, and other accessories are as cool as they are kind. Now, just in time for World Environment Day (5 June), Ethik is teaming up with PETA India to give away a prize hamper filled with vegan leather goodies.

Animals endure horrific pain and suffering in the non-vegan leather industry, including being crammed into vehicles so tightly that they often suffocate or break their bones on the way to slaughter. Clothing and accessories made from animal skins are also environmentally destructive: leather is treated with a toxic soup of chemicals, which ends up polluting the ground and water. Meanwhile, Ethik’s cruelty-free material – made from state-of-the-art microfibre and plant-cellulose – is light, tough, flexible, and water-resistant, and it looks and feels exactly like leather – but with none of the cruelty or pollution.

The contest runs from 5 June to 5 July. Three winners will be randomly selected to receive a stunning Organica wallet, the cool Inspiration belt, and an extra special surprise. Be your best self by making the switch to cruelty-free products. Enter the contest for a chance to win!


PETA India encourages everyone to end cruelty, look good, and have some fun. Enter the Ethik Giveaway Contest for your chance to win.

This contest is open to residents of India only. The call for entries closes on 5 July, and three randomly selected winners will be notified via e-mail and phone by 7 July. If you win, please post pictures of your prize on social media, tagging @Ethik_India (Twitter), @ethik.india (Instagram), and @PETAIndia (Twitter and Instagram).

Are you a US resident? PETA US will show you some love by hooking you up with lots of other cool contests!

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